Meet your adviser

Why this exists

I spent decades making other people's organisations work. When I looked for a way to turn that experience into income of my own, everything on offer was a course, a community or another download. What I needed was someone to tell me what to sell — and to be honest with me about whether anyone would pay for it.

That is what a Second Act advisory engagement is. We work through one income-producing mission at a time, and nothing important is decided by you alone. I review your Asset Profile, the opportunity you choose, the offer before it reaches a buyer and the evidence before we grow anything.

The work is deliberately unglamorous: fewer options, clearer decisions, real market conversations. Three to five hours a week is enough, because you only ever hold one mission.